#IAMUBC sidewalk graphics

A series of sidewalk graphics installed around campus for Orientations.

Photo credit: @ubcaplaceofmind

For UBC's annual Imagine Orientation day, we wanted graphics placed around campus to help new students get to know their campus, and encourage them to post their own photos of the day to the #iamubc hashtag, to add to UBC's story.

I designed a series of 15 2' x 2' sidewalk graphics which were installed at key points around campus for Orientation day and the first two weeks of the term.

Each sidewalk graphic featured a campus fact, paired with an aerial photo of campus.

Photo credit: @catherine_stav

Credits

The aerial photos of the UBC campus used in the sidewalk graphics are by Hover Collective

Art direction in collaboration with Houston White

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