#IAMUBC sidewalk graphics
A series of sidewalk graphics installed around campus for Orientations.

Photo credit: @ubcaplaceofmind
For UBC's annual Imagine Orientation day, we wanted graphics placed around campus to help new students get to know their campus, and encourage them to post their own photos of the day to the #iamubc hashtag, to add to UBC's story.

I designed a series of 15 2' x 2' sidewalk graphics which were installed at key points around campus for Orientation day and the first two weeks of the term.

Each sidewalk graphic featured a campus fact, paired with an aerial photo of campus.

Photo credit: @catherine_stav
Credits
The aerial photos of the UBC campus used in the sidewalk graphics are by Hover Collective
Art direction in collaboration with Houston White
You may also like
Live Well digital campaign
2015
Elections BC ballot tracker
2016
International Women's Day postcards
2015
Care by Cathie
2015
Centre for Community Engaged Learning brochure
2015
Megan Jespersen Counseling
2016
Live Well campaign stair graphic
2015
#itallcounts campaign pop-up gallery
2015
Jump Start identity and collateral
2015
Bringing the UBC brand to life for students
2015