Live Well campaign stair graphic

The UBC Student Services Live well campaign runs each November to remind students how important taking time for their health is at exam time. This piece was installed in the library, where students would encounter it during a moment of pre-exam stress. We wanted the piece to have an immediate benefit – even if students don't go to the url to find more health resources, the reminder to take a deep breath in the moment can have a huge positive effect. The piece was installed for three weeks, with traffic of 38,000 students. It generated lots of positive interaction on Facebook and Twitter, such as "saw it and sweet! I needed that reminder :D" and "UBC does care :’)"