Posters to recruit international students

Art direction and design for posters to promote UBC to students from Mexico's Tec de Monterrey University

Research with current Tec students at UBC shows that what attracted them to UBC is the academic prestige of the University and the beauty of the campus. We shot portraits of Tec students outdoors on campus, to show their comfort in the North American campus environment and the confidence that UCB's prestige has given them. The posters feature the expansive portraits along with a beautiful campus aerial photo, to allow prospective students in Mexico to picture themselves at UBC and feel the beauty and prestige that the experience offers. 
Portrait photos by Jon Chiang; aerial photo by Hover Collective

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