Bringing the UBC brand to life for students

A high-level overview of our visual strategy for marketing Student Services

At UBC, our team was continually evolving how we bring the UBC brand to life for students. After a large refresh of our photo library, which I art directed, I created this guide to give a high-level overview of how we speak to students visually - how we use photography to move students to action, combined with typography and color to deliver key messages in a clear and engaging way. This document is an introduction to a larger style guide which contained example designs, colour palette and icon downloads, etc. 
 
 
Photography by Jon Chiang

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